An automated rental platform
An automated rental platform
Brand situation
Rent & Lend
Rent and Lend is a rental sharing platform
Implementation of community action during the COVID-19 pandemic.
TOGETHER WE HAVE MORE
A community action based on borrowing and sharing items for free. The solution allowed people to help each other during the first closure of stores, libraries, and shopping malls in spring 2020.
Mr. Bakeman
Hey Rent & Lend where to next??
Objectives
More New Users in one year
Increase in the number of new users – Signups – by developing a recommendation program for new users and paid campaigns on Facebook and Instagram
Higher Engagement Rate
Increase in the engagement rate – by the means of a weekly newsletter with new products on the platform and activating posts on Social Media
Reduction CAC
Reduction in Customer Acquisition Cost by optimising paid campaigns to focus on new user registrations
Marketing Automation
User verification process
